How can a small business compete with a corporation that has a large advertising budget? The answer is through investing in a sponsorship.
What is a sponsorship?
It is the most direct and targeted channel of communication, according to Sponsorship.com.
Some facts about sponsorships. Direct, cost effective channel of communication. On average a company will spend 25 percent of their overall marketing, advertising budget on sponsorships.
Sponsorships are less expensive than traditional media advertising. They support a particular organization or cause.
At the Lancaster Area Chamber of Commerce we work with member companies to determine the best fit for their investment. Sponsorships opportunities range from Spotlight on Business – 3rd Annual Tradeshow to Chamber Business Awards luncheon, Business After Hours to Morning Business Exchange to monthly Lunch n Learns toGolf Classic to Wine Tasting to name a few events. The online membership directory and The Lancaster Area Chamber of Commerce website can also be good sponsorship opportunities. All sponsorship dollars are used by The Lancaster Area Chamber of Commerce to host the events on behalf of our members and allow the members to build business relationships in a variety of venues.
Demographics and attendance are key factors in a company’s decision to sponsor a particular event. For instance, monthly B.E.S.T (Business Excellence Strategic Trade) program target demographic is the executive of a large industrial company in the Lancaster, Depew and Elma who wants to learn industry best practices and meet other executives in a professional setting. On average the programs attract 40 professional individuals. Banks, attorneys, commercial printers, energy companies would benefit from sponsoring this series as this is their typical target market.
3rd Annual Spotlight on Business – Tradeshow– the the largest tradeshow in the area features over 50 member companies. Over 400 business professionals, community leaders and residents attended in 2012. This event is a great way to promote your company to local businesses and residents. March 2013
The primary purpose of The Lancaster Area Chamber of Commerce Business Awards is to provide member businesses the opportunity to celebrate and be recognized for their achievements. Nominate your suppliers, vendors, colleagues for this prestigious award. Sponsors will market their business and support of businesses in variety of industries. June 2013
Evening on the Greens- Wine Tasting, Specialty Beer and Restaurant of Showcase The Lancaster Area Chamber of Commerce premier networking event. Guests enjoy sampling local wine, sipping specialty beer and enjoying delicious food from member restaurants. The largest Lancaster Area Chamber of Commerce networking event, the event provides your organization with a valuable opportunity to meet fellow chamber members and enjoy an evening with a client, vendor or business partner. November 2013
2nd Annual Golf Classic will be held on Thursday, August 8, 2013 at the Chestnut Hill Country Club. This fun, day long event is a great way to entertain clients and build business relationships. The club is private and allows the player to experience the course without being a member of the club.
Demographic is a professional business person whose goal is to build a relationship in a casual setting. The event includes lunch, golf, dinner, and awards ceremony. Sponsors chose this opportunity because the larger, corporate companies typically play in this tournament.
Contact The Lancaster Area Chamber of Commerce today to discuss your company goals and we will help you decide the best sponsorship opportunity to meet those goals.
Thank you to our sponsors for their support!